About Amplify45
Sometimes
45º changes
everything.
Most businesses don’t struggle because they lack ambition. They struggle because growth changes the rules.
The systems, processes and habits that helped a business reach its first milestone are rarely the same ones that will carry it to the next. As businesses grow, complexity increases. Founders become bottlenecks, reporting becomes less reliable, accountability starts to slip, and opportunities for growth, investment or acquisition become increasingly difficult to pursue.
At Amplify45, we believe most businesses don’t have a funding problem. They have a readiness problem.
Whether you’re preparing for investment, planning your next phase of growth, building founder independence or positioning your business for a future exit, we help you strengthen the foundations that make those opportunities possible. Our focus isn’t simply on helping you raise capital. It’s on helping you build a business that’s ready for whatever comes next.
And we don’t disappear once the strategy has been written. We work alongside you to implement meaningful change, providing practical guidance, accountability and support throughout the journey. When the time is right, we’ll help you navigate the next stage with confidence, introducing you to trusted funding specialists and transaction professionals where appropriate, so you’re supported from preparation through to execution.
Why Amplify45?
Growth creates complexity. Most businesses don’t have a funding problem. They have a readiness problem. We help founders strengthen the systems, leadership, governance and operational foundations needed to scale, secure investment and build long-term business value.
Real World Experience
Built on decades of practical business experience across multiple industries and growth stages.
Readiness First
We strengthen your business before pursuing funding, growth or exit opportunities.
Practical Guidance
Clear priorities, measurable actions and advice you can implement with confidence.
Long Term Partnership
We stay alongside you to help turn strategy into measurable progress.
Trusted Network
When you’re ready, we connect you with carefully selected funding and transaction specialists..
Sustainable Growth
Building stronger businesses that create lasting value and reduce founder dependence.
Discover
Understand your business, goals and challenges.
Assess
Identify the gaps holding back growth and investment readiness.
Strengthen
Improve strategy, operations, governance and execution.
Prepare
Build a business ready for funding, growth or exit.
Grow
Move forward with confidence, supported by trusted specialists where needed.
Years Combined Experience
Focused on what’s right for your business, not selling funding or financial products.
Independent Advice
Building businesses prepared for growth, investment and long-term value.
One Goal
Business Readiness
Meet Our Team Members
Ruth de la Rey
Business Growth Strategist
Tony Seifart
Funding Readiness Advisor
Chanti Wilson
Supply Chain & Operations Strategist
Why Amplify45?
Amplify45 brings together complementary disciplines that growing businesses need most: strategic growth and operational excellence.
Together, Ruth and Tony combine more than five decades of real-world business experience helping organisations grow, adapt and thrive. Our approach is practical, hands-on and focused on outcomes, not theory.
Because sustainable growth isn’t achieved by working harder.
It’s achieved by building a business that’s ready for what’s next.
Let's Talk
If you’re looking to scale your business, prepare for investment, reduce founder dependence, improve operational performance or position your company for long-term growth, we’d love to hear your story.
Contact Amplify45 today and discover how a 45-degree shift in strategy, structure and execution can change everything.