1. Introduction

Amplify45 (PTY) LTD (“the Company”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information that we process.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you interact with us, use our website, communicate with us, engage our services or otherwise provide personal information to us.

We process personal information in accordance with the Protection of Personal Information Act, No. 4 of 2013 (“POPIA”) and other applicable data protection and privacy laws.

This Privacy Policy should be read together with any other privacy notices, terms or policies that may apply when you use particular services or provide personal information to us.

2. Who We Are

For purposes of POPIA, the responsible party is:

Company: Amplify45 (PTY) LTD
Registration Number: 2026/392744/07
Trading Name: Amplify45
Website: www.amplify45.com
Physical Address: 1 Stuurboord Place, Beachview, Nelson Mandela Bay, 2065

The Company’s Information Officer can be contacted at:

Information Officer: Ruth de la Rey
Email: info@amplify45.com
Telephone: +27 21 286 0860

3. What is Personal Information?

“Personal information” has the meaning given to it in POPIA and generally includes information relating to an identifiable natural or juristic person.

Depending on how you interact with us, this may include your name, identification information, contact details, employment or business information, financial information, online identifiers and other information that can reasonably be associated with you.

4. Personal Information We May Collect

Depending on the nature of our relationship with you, we may collect and process:

• names and surnames;

• contact information, including email addresses, telephone numbers and physical or postal addresses;

• identity and demographic information;

• company, employment and professional information;

• financial, billing and transaction information;

• correspondence and communications with us;

• information submitted through forms, questionnaires, surveys or assessments;

• information necessary to provide our products or services;

• marketing and communication preferences;

• website usage and technical information, including IP addresses, browser information and device information;

• information collected through cookies and similar technologies;

• social media information where you interact with us through social media platforms;

• information relating to enquiries, complaints or customer support;

• information provided when applying for employment or contracting opportunities; and

• any other personal information that you voluntarily provide to us.

We will endeavour to collect only personal information that is adequate, relevant and reasonably necessary for the purpose for which it is processed.

5. How We Collect Personal Information

We may collect personal information:

• directly from you;

• when you use our website or online services;

• when you complete a form, questionnaire, survey or assessment;

• when you purchase or enquire about our products or services;

• when you communicate with us by email, telephone, messaging platforms or other channels;

• when you subscribe to newsletters or marketing communications;

• from organisations or individuals authorised to provide information to us;

• from service providers and business partners;

• from publicly available sources; and

• automatically through cookies, analytics tools and similar technologies when you use our website.

Where personal information is obtained from a source other than directly from you, we will process that information only where permitted by applicable law.

6. Why We Process Personal Information

We may process personal information where necessary to:

• provide, administer and improve our products and services;

• respond to enquiries and communicate with you;

• manage our relationship with customers, suppliers, contractors and business partners;

• process transactions, payments and billing;

• perform contracts and take steps requested before entering into contracts;

• conduct assessments, research, surveys and business analysis;

• maintain our business and administrative records;

• operate, maintain, secure and improve our website and systems;

• detect, prevent and investigate fraud, misuse or security incidents;

• comply with legal, regulatory, tax, accounting and other obligations;

• establish, exercise or defend legal rights;

• send marketing communications where permitted by law;

• understand how our website, products and services are used; and

• pursue legitimate business purposes where these are permitted by applicable law.

We will not use personal information for a purpose that is incompatible with the purpose for which it was originally collected unless permitted or required by law.

7. Lawful Processing

We process personal information only where there is an appropriate legal basis for doing so.

Depending on the circumstances, this may include where:

• you have consented to the processing;

• processing is necessary for the conclusion or performance of a contract;

• processing is required to comply with a legal obligation;

• processing protects a legitimate interest of the data subject;

• processing is necessary for the proper performance of a public law duty by a public body; or

• processing is necessary for pursuing the legitimate interests of the Company or a third party to whom the information is supplied, subject to applicable law.

Where processing is based on consent, you may withdraw your consent, subject to applicable law and any consequences that may arise from the withdrawal.

8. Direct Marketing

We may use personal information to communicate with you about products, services, events, content or other information that may be relevant to you where permitted by law.

Where consent is required for electronic direct marketing, we will obtain the required consent before sending such communications.

You may unsubscribe from marketing communications at any time by using the unsubscribe facility provided in the communication or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending communications that are necessary for the administration or performance of an existing relationship with you.

9. Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the website, improve functionality and measure the effectiveness of our communications and marketing.

Some cookies are necessary for the website to function, while others may be used for analytics, functionality or marketing purposes.

Where required by applicable law, non-essential cookies will only be used with your consent.

Further information about the cookies we use and your available choices may be provided in our Cookie Policy or through the cookie management tool available on our website.

10. Sharing Personal Information

We do not sell personal information.

We may disclose personal information where reasonably necessary to:

• employees and authorised representatives of the Company;

• contractors, consultants and professional advisers;

• hosting, technology, cloud and information technology service providers;

• payment and financial service providers;

• marketing, communications and analytics service providers;

• business partners involved in providing products or services;

• regulators, government authorities, courts and law enforcement agencies where required or permitted by law;

• prospective purchasers, investors or other parties involved in a proposed sale, merger, restructuring or other corporate transaction; and

• other parties where you have authorised us to disclose the information.

Where third parties process personal information on our behalf, we will take reasonable steps to require appropriate confidentiality, privacy and security safeguards.

11. International Transfers

Some of our service providers, systems or business partners may be located outside South Africa or may process personal information in other countries.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the transfer complies with POPIA and that appropriate safeguards are in place as required by applicable law.

12. Security of Personal Information

We take reasonable and appropriate technical and organisational measures to protect personal information against accidental or unlawful loss, destruction, alteration, unauthorised access, disclosure or other unlawful processing.

Our safeguards may include appropriate access controls, authentication measures, security policies, contractual protections, technical safeguards, staff awareness measures and other controls appropriate to the nature of the information and the risks associated with its processing.

No method of electronic transmission or storage is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.

13. Personal Information Security Compromises

Where we become aware of a security compromise involving personal information, we will investigate the incident and take appropriate steps to contain and mitigate its effects.

Where required by POPIA or other applicable law, we will notify the Information Regulator and affected data subjects in accordance with applicable legal requirements.

14. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, to comply with legal or regulatory obligations, to fulfil contractual requirements, or to establish, exercise or defend legal rights.

Retention periods may differ depending on the nature of the information and the purpose for which it is processed.

When personal information is no longer required, we will delete, destroy, de-identify or otherwise dispose of it in accordance with applicable law and our retention requirements.

15. Your Rights

Subject to applicable law, you may have the right to:

• request confirmation that we hold personal information about you;

• request access to your personal information;

• request correction or updating of inaccurate or incomplete personal information;

• request deletion or destruction of personal information where permitted by law;

• object to certain processing of your personal information;

• withdraw consent where processing is based on consent;

• object to direct marketing;

• lodge a complaint regarding the processing of your personal information; and

• lodge a complaint with the Information Regulator.

We may require appropriate proof of identity before processing a request relating to personal information.

16. Special Personal Information and Information of Children

We do not intentionally collect or process special personal information or personal information relating to children unless this is necessary for a legitimate business purpose and the processing is permitted by applicable law.

Where such information is processed, we will apply appropriate safeguards and obtain consent or authorisation where required.

17. Third-Party Websites and Services

Our website may contain links to websites, platforms or services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites or services. You should review the applicable privacy policies of those third parties before providing them with personal information.

18. Changes to this Privacy Policy

We may amend this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements or information-processing practices.

The current version will be published on our website and the “Last Updated” date at the beginning of this Policy will indicate when it was most recently revised.

Where appropriate, we may provide additional notice of material changes.

19. Contact Us

Questions, requests or concerns regarding this Privacy Policy or our processing of personal information may be directed to:

Information Officer: Ruth de la Rey
Company: Amplify45 (PTY) LTD
Email: info@amplify45.com

You may also lodge a complaint with the Information Regulator of South Africa where you believe your personal information has been processed in contravention of applicable law.

Last Updated: 24 August 2026