Prepared in terms of Section 51 of the Promotion of Access to Information Act 2 of 2000, as amended

AMPLIFY45 (PTY) LTD

Registration Number: 2026/392744/07

Version: 1.0
Effective Date: 25 August 2026
Last Updated: 25 August 2026

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1. Introduction

Amplify45 (Pty) Ltd (“Amplify45”, “the Company”, “we”, “us” or “our”) is a business advisory and consultancy providing services to clients in South Africa and internationally.

Our services may include business growth advisory, organisational development, funding readiness, strategic planning, workshops, assessments and related business support services.

The Promotion of Access to Information Act 2 of 2000 (“PAIA”) gives effect to the constitutional right of access to information held by public and private bodies where that information is required for the exercise or protection of a right.

Amplify45 recognises the importance of transparency, accountability and the protection of information. This Manual has been prepared in accordance with section 51 of PAIA and, where applicable, the Protection of Personal Information Act 4 of 2013 (“POPIA”).

The purpose of this Manual is to provide information about the records held by Amplify45, explain how access to those records may be requested, and describe how Amplify45 processes and protects personal information.

The right of access to information is not absolute. Access may be limited where necessary to protect privacy, confidential information, commercial interests and other rights recognised by law.

2. Definitions and Interpretation

In this Manual, unless the context indicates otherwise:

“Company” means Amplify45 (Pty) Ltd;

“Data Subject” has the meaning assigned to it in POPIA;

“Information Officer” means the Information Officer of the Company as contemplated in PAIA and POPIA;

“Manual” means this PAIA Manual;

“PAIA” means the Promotion of Access to Information Act 2 of 2000, as amended;

“Personal Information” has the meaning assigned to it in POPIA;

“POPIA” means the Protection of Personal Information Act 4 of 2013, as amended;

“Record” has the meaning assigned to it in PAIA;

“Regulations” means the regulations made in terms of PAIA, as amended or replaced from time to time;

“Requester” means a person requesting access to a record of the Company; and

“Regulator” means the Information Regulator established in terms of POPIA.

3. Purpose of this Manual

This Manual is intended to assist persons wishing to:

• understand the categories of records Amplify45 may hold;

• identify records that may be available without a formal PAIA request;

• identify records held in accordance with applicable legislation;

• request access to records held by Amplify45;

• obtain the contact details of the Information Officer;

• understand the procedure and requirements for submitting a request;

• understand the circumstances in which access to a record may be refused;

• understand the remedies available where a request is refused;

• understand how Amplify45 processes personal information; and

• obtain information about measures taken to protect personal information.

4. Company and Information Officer Details

Company: Amplify45 (Pty) Ltd
Registration Number: 2026/392744/07
Trading Name: Amplify45
Email: info@amplify45.com
Website: www.amplify45.com

Information Officer

Name: Ruth de la Rey
Email: info@amplify45.com

Amplify45 has not appointed a Deputy Information Officer. All PAIA and POPIA requests, enquiries and related correspondence should therefore be directed to the Information Officer using the contact details above.

5. Guide on How to Use PAIA

The Information Regulator has published a Guide in terms of section 10 of PAIA to assist persons who wish to exercise their rights under PAIA and POPIA.

The Guide contains information regarding, amongst other things:

• the objectives of PAIA and POPIA;

• how to make a request for access to a record;

• the assistance available from Information Officers and the Information Regulator;

• the fees that may be payable;

• remedies available where access is refused; and

• the procedures applicable to complaints and court proceedings.

The Guide is available from the Information Regulator and may also be requested from Amplify45’s Information Officer.

Current PAIA forms, guidance and related resources are available from the Information Regulator.

6. Records Available Without a Formal Request

Certain records may be publicly available without requiring a formal request under PAIA.

Depending on availability, these may include:

• information published on the Amplify45 website;

• Privacy Policy;

• Website Terms and Conditions;

• Cookie Policy;

• this PAIA Manual;

• articles, perspectives and other published content;

• marketing and promotional material;

• public company information;

• service descriptions;

• public reports, guides and resources; and

• other information deliberately made available to the public by Amplify45.

Availability of a record in this category does not necessarily mean that all related or underlying records are publicly accessible.

7. Records Held in Accordance with Legislation

Amplify45 may hold records in accordance with legislation applicable to its business, activities, employees, contractors, clients and other operations.

Depending on the nature of the record and the Company’s activities from time to time, relevant legislation may include:

• Basic Conditions of Employment Act 75 of 1997;

• Broad-Based Black Economic Empowerment Act 53 of 2003;

• Companies Act 71 of 2008;

• Compensation for Occupational Injuries and Diseases Act 130 of 1993;

• Consumer Protection Act 68 of 2008;

• Copyright Act 98 of 1978;

• Electronic Communications and Transactions Act 25 of 2002;

• Employment Equity Act 55 of 1998;

• Income Tax Act 58 of 1962;

• Labour Relations Act 66 of 1995;

• Occupational Health and Safety Act 85 of 1993;

• Promotion of Access to Information Act 2 of 2000;

• Protection of Personal Information Act 4 of 2013;

• Skills Development Act 97 of 1998;

• Skills Development Levies Act 9 of 1999;

• Tax Administration Act 28 of 2011;

• Trade Marks Act 194 of 1993;

• Unemployment Insurance Act 63 of 2001;

• Unemployment Insurance Contributions Act 4 of 2002; and

• Value-Added Tax Act 89 of 1991.

This list is not exhaustive. The inclusion of legislation does not imply that every category of record contemplated by that legislation is necessarily held by the Company. Amplify45 maintains records required by legislation to the extent that such legislation applies to its operations.

8. Categories of Records Held by Amplify45

Amplify45 may hold records falling within the categories described below.

The inclusion of a category does not mean that every record listed is necessarily held by Amplify45, nor does it mean that a record is automatically available upon request. Access remains subject to PAIA, POPIA and other applicable law.

8.1 Corporate Governance and Company Secretarial

Records may include:

• incorporation and registration records;

• Memorandum of Incorporation;

• statutory registers and returns;

• shareholder and director records;

• resolutions;

• minutes of meetings;

• policies and procedures;

• corporate governance records;

• insurance records; and

• legal and compliance records.

8.2 Client and Prospective Client Records

Records may include:

• client and prospective client information;

• contact and business information;

• correspondence and communications;

• proposals and quotations;

• contracts and engagement documentation;

• assessments and questionnaires;

• reports and recommendations;

• business plans and strategic information;

• financial or commercial information supplied by clients;

• project documentation;

• meeting notes;

• working papers; and

• other information supplied in connection with an enquiry, engagement or service.

8.3 Finance and Administration

Records may include:

• accounting records;

• annual financial statements;

• management accounts;

• banking records;

• invoices and statements;

• payment and transaction records;

• tax records and returns;

• agreements;

• insurance records;

• asset records; and

• general administrative correspondence.

8.4 Human Resources

Where applicable, records may include:

• employee and contractor information;

• employment and contractor agreements;

• payroll records;

• leave records;

• PAYE and UIF records;

• performance records;

• recruitment records;

• curriculum vitae and applications;

• training and development records;

• policies and procedures; and

• other employment-related records.

8.5 Suppliers, Contractors and Service Providers

Records may include:

• supplier and contractor details;

• agreements and contracts;

• quotations;

• invoices and payment records;

• correspondence;

• service-level agreements;

• due diligence information; and

• performance or service records.

8.6 Marketing and Communications

Records may include:

• marketing strategies and plans;

• website content;

• social media content;

• mailing and subscriber information;

• marketing databases;

• newsletters;

• advertising material;

• photographs and audiovisual material;

• public relations material;

• media releases;

• research and market information; and

• brand and communications records.

8.7 Information Technology and Information Management

Records may include:

• software and licence records;

• system and platform information;

• access-control information;

• website and hosting records;

• data protection and information security records;

• backup and recovery information;

• data-retention records;

• technology service agreements; and

• information management policies and procedures.

8.8 Intellectual Property

Records may include:

• trademarks and branding;

• copyright material;

• proprietary methodologies;

• frameworks and assessment tools;

• reports and templates;

• website content;

• training and workshop materials;

• licence agreements;

• confidentiality agreements; and

• other intellectual property records.

8.9 Operational Records

Records may include:

• agreements and contracts;

• project plans;

• internal policies and procedures;

• business processes;

• risk management records;

• operational correspondence;

• supplier and service-provider records; and

• other records relating to the day-to-day operation of the Company.

9. Processing of Personal Information

Amplify45 processes personal information in the course of operating its business and providing its services.

The Company’s processing of personal information is governed by POPIA and is described more fully in its Privacy Policy.

9.1 Purposes of Processing

Personal information may be processed for purposes including:

• providing and administering services;

• responding to enquiries;

• communicating with clients and prospective clients;

• entering into and performing contracts;

• conducting assessments, surveys and business analysis;

• managing client relationships;

• processing invoices and payments;

• maintaining financial and business records;

• managing suppliers and service providers;

• recruitment and employment administration;

• marketing and business development;

• operating and improving the Company’s website and digital services;

• protecting the Company’s systems and information;

• complying with legal and regulatory obligations; and

• establishing, exercising or defending legal rights.

9.2 Categories of Data Subjects

Amplify45 may process personal information relating to:

• clients and prospective clients;

• representatives, employees and directors of client organisations;

• website visitors;

• subscribers and marketing contacts;

• suppliers and service providers;

• contractors and consultants;

• employees and prospective employees;

• directors and shareholders; and

• other persons who interact with the Company.

9.3 Categories of Personal Information

Depending on the relationship and circumstances, Amplify45 may process:

• names and identification information;

• contact details;

• business and employment information;

• company information;

• financial, billing and transaction information;

• correspondence and communications;

• assessment and questionnaire responses;

• contractual information;

• marketing preferences;

• website usage and technical information;

• IP addresses and device information;

• recruitment and employment information; and

• other information voluntarily supplied to the Company.

9.4 Recipients of Personal Information

Where necessary and permitted by law, personal information may be supplied to:

• employees and authorised representatives of Amplify45;

• contractors and consultants;

• professional advisers;

• accounting and financial service providers;

• payment service providers;

• hosting, cloud, software and IT service providers;

• marketing and communications service providers;

• analytics providers;

• business partners involved in providing services;

• regulators, government authorities and law-enforcement agencies where required by law; and

• other third parties where authorised or legally permitted.

9.5 Cross-Border Transfers

Because Amplify45 operates internationally and may use service providers or technology platforms located outside South Africa, personal information may in certain circumstances be transferred to, stored in or processed in another country.

Where personal information is transferred outside South Africa, Amplify45 will take reasonable steps to ensure that the transfer complies with POPIA and that appropriate safeguards are in place.

9.6 Security Measures

Amplify45 takes reasonable and appropriate technical and organisational measures to protect personal information against loss, damage, unauthorised destruction, unlawful access, alteration, disclosure or other unlawful processing.

Measures may include, where appropriate:

• access controls;

• passwords and authentication measures;

• appropriate system and device security;

• secure hosting and technology providers;

• backups and recovery procedures;

• confidentiality obligations;

• contractual safeguards with service providers;

• limiting access to persons who require information for legitimate business purposes; and

• appropriate organisational policies and procedures.

10. Requesting Access to a Record

A person wishing to request access to a record held by Amplify45 under PAIA must submit the prescribed Form 2: Request for Access to Record to the Information Officer.

A request should contain sufficient information to enable the Information Officer to:

• identify the requester;

• identify the record requested;

• identify the form in which access is required;

• identify the right the requester seeks to exercise or protect;

• understand why the requested record is required for the exercise or protection of that right; and

• identify the capacity in which the requester acts where the request is made on behalf of another person.

Proof of identity and, where applicable, proof of authority to act on behalf of another person may be required.

The completed Form 2 and supporting documentation should be submitted to the Information Officer using the contact details contained in section 4 of this Manual.

11. Fees

Fees relating to requests for access to records are prescribed by PAIA and the applicable Regulations.

Where a prescribed request fee is payable, the request will be processed once that fee has been paid, unless the requester is exempt from payment.

Additional access fees may be payable for searching for, preparing, reproducing or delivering a record.

Where the preparation of a record is expected to exceed the period prescribed by the Regulations, the Company may require payment of a prescribed deposit.

Amplify45 may withhold access to a record until applicable prescribed fees have been paid.

The fees applicable will be those prescribed by law at the time the request is made.

12. Processing of Requests

Amplify45 will consider a properly submitted request in accordance with PAIA.

The Information Officer will ordinarily notify the requester of the Company’s decision within 30 days, subject to any extension permitted by PAIA.

Where a request is granted, the requester will be informed of:

• the decision;

• any applicable access fees; and

• the manner in which access will be provided.

Where a request is refused, the requester will be informed of the decision and the applicable reasons, subject to PAIA.

Where required, the outcome of the request and any fees payable may be communicated using the prescribed Form 3: Outcome of Request and of Fees Payable.

13. Grounds for Refusal

Amplify45 may be required or permitted to refuse access to a record in circumstances contemplated by PAIA.

These may include circumstances where disclosure would:

• unreasonably disclose personal information relating to a third party;

• disclose protected commercial information of a third party;

• breach a duty of confidence owed to a third party;

• endanger the safety of an individual or the security of property;

• disclose a record privileged from production in legal proceedings;

• prejudice or disclose protected research information;

• disclose trade secrets of Amplify45;

• disclose financial, commercial, scientific or technical information where disclosure could cause harm to Amplify45’s commercial or financial interests; or

• prejudice Amplify45 in contractual or other negotiations or commercial competition.

Each request will be considered on its particular circumstances and in accordance with PAIA.

14. Remedies

There is no internal appeal against a decision of the Information Officer of a private body under PAIA.

A requester who is dissatisfied with a decision relating to a request may lodge a complaint with the Information Regulator in accordance with PAIA and the Regulations.

A complaint to the Information Regulator is made using the prescribed Form 5: Complaint Form and must be lodged within the period prescribed by law.

A requester may also approach a competent court for appropriate relief in accordance with PAIA.

15. Information Regulator

Further information about PAIA, POPIA, prescribed forms and the exercise of information rights may be obtained from the Information Regulator.

Information Regulator (South Africa)
Telephone: 010 023 5200
Email: enquiries@inforegulator.org.za
Postal Address: PO Box 31533, Braamfontein, Johannesburg, 2017
Physical Address: Woodmead North Office Park, 54 Maxwell Drive, Woodmead, Johannesburg

16. Availability of this Manual

A copy of this Manual is available:

• on the Amplify45 website;

• at Amplify45’s principal place of business for public inspection during normal business hours, where applicable;

• from the Information Officer upon request; and

• to the Information Regulator upon request.

A printed copy may be subject to the reasonable fee permitted by applicable law.

17. Updates to this Manual

Amplify45 may review and update this Manual from time to time to reflect changes in legislation, regulations, regulatory guidance, its business operations or the records and personal information it processes.

The most recent version of this Manual will be made available in accordance with section 16 above.

Last Updated: 25 August 2026

18. Approval

This Manual is approved by the Information Officer of Amplify45 (Pty) Ltd.

Information Officer: Ruth de la Rey