This Cookie Policy explains how Amplify 45 (Pty) Ltd (“Amplify45“, “we“, “us” or “our“) uses cookies and similar technologies when you visit our website.

It should be read together with our Privacy Policy, which explains more broadly how we collect, use and protect personal information.

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They allow websites to remember information about your visit and can be used for purposes such as enabling website functionality, understanding how visitors use a website, measuring marketing performance and providing relevant advertising.

We may also use similar technologies, such as pixels, tags and other tracking technologies. For simplicity, we refer to these collectively as “cookies” in this Policy.

2. How We Use Cookies

We use cookies and similar technologies to:

• operate and secure our website;
• remember certain preferences and settings;
• understand how visitors use our website;
• measure website traffic and performance;
• understand which pages and content are most useful to visitors;
• measure the effectiveness of our marketing activities; and
• support advertising, remarketing and audience measurement where you have consented to this.

Where required by applicable law, non-essential cookies are used only after you have provided your consent.

3. Types of Cookies We Use

Necessary Cookies

Necessary cookies are required for the website to function properly and cannot generally be disabled through our cookie preference controls.

They may be used for purposes such as website security, maintaining sessions, remembering your privacy choices and enabling essential website functionality.

Because these cookies are necessary for the operation of the website, your consent is generally not required for their use.

Functional Cookies

Functional cookies enable additional website features and help us remember choices or preferences you make.

Where required, these cookies will only be used with your consent.

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website. They may provide information such as which pages are visited, how visitors arrive at the website, how long visitors remain on particular pages and how visitors navigate through the site.

We use Google Analytics 4 (GA4) to help us understand website usage and performance.

Google Analytics may collect information about your device, browser, approximate location, interactions with the website and how you arrived at the website.

Our implementation uses Google Consent Mode to communicate your cookie choices to Google services. Where consent is required, analytics storage is denied unless and until you provide the appropriate consent.

Advertisement and Marketing Cookies

Advertising and marketing cookies help us understand the effectiveness of our marketing and may allow us and our advertising partners to measure conversions, create audiences and show more relevant advertising.

We currently use technologies including:

Meta Pixel

The Meta Pixel helps us measure activity on our website associated with advertising on Meta platforms such as Facebook and Instagram. It may also enable us to create audiences for advertising and measure the effectiveness of advertising campaigns.

LinkedIn Insight Tag

The LinkedIn Insight Tag helps us understand visits and conversions associated with LinkedIn, measure campaign performance and create website audiences for LinkedIn advertising.

Our Meta and LinkedIn tracking technologies are configured so that they require advertising consent before they are permitted to operate.

4. Cookie Consent

When you first visit our website, you are presented with a cookie consent banner.

You may:

• Accept All non-essential cookies;
• Reject All non-essential cookies; or
• Customise your preferences by cookie category.

Necessary cookies remain active because they are required for the website to operate.

We use CookieYes as our consent management platform to record and manage your cookie preferences.

You can change or withdraw your consent at any time using the cookie preferences control available on our website.

Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

5. Third-Party Cookies

Some cookies and tracking technologies used on our website are provided by third parties.

These may include services provided by:

• Google;
• Meta;
• LinkedIn; and
• other service providers we may use from time to time.

These third parties may process information in accordance with their own privacy and cookie policies.

Information collected through third-party technologies may be processed outside South Africa, the United Kingdom or the European Economic Area. Where applicable, such transfers are subject to the safeguards required under relevant data protection laws.

6. Current Cookies

The cookies used on our website may change over time as we add, remove or update website functionality and third-party services.

Our cookie consent platform periodically scans the website to identify cookies and classify them according to their purpose.

You can view the current cookies and their categories through the Cookie Preferences tool available on our website.

This provides a more current record than maintaining a static list in this Policy that may become outdated when website services change.

7. How Long Cookies Remain on Your Device

Cookies may be either:

Session cookies, which generally expire when you close your browser; or

Persistent cookies, which remain on your device for a specified period or until you delete them.

The duration depends on the purpose and provider of the particular cookie. Details of cookies identified on our website, including their duration where available, can be viewed through our Cookie Preferences tool.

8. Managing Cookies Through Your Browser

In addition to using our Cookie Preferences tool, most browsers allow you to control or delete cookies through their settings.

Blocking certain cookies through your browser may affect how some parts of the website function.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, the technologies we use, our business practices or applicable legal requirements.

The date at the top of this Policy indicates when it was last updated.

10. Contact Us

If you have questions about our use of cookies or the way we process personal information, please contact:

Amplify 45 (Pty) Ltd
Email: info@amplify45.com
Website: www.amplify45.com

Or fill in the form on our Contact Us page.

For more information about how we process personal information, please see our Privacy Policy.

Last updated: 25 August 2026